BASF drives effective design through high-performance materials at CHINAPLAS 2016
“Good product design has a role in addressing evolving customer needs, sustainability demands and regulatory requirements. Additionally, design plays an increasingly important role in the success of new products in the region, as it shapes the look, feel and perceived value. At CHINAPLAS 2016, we aim to bridge the gap between creative ideas, form and function to help our customers to bring great products to market,” said Mr. Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF.
For the second year, BASF is co-hosting the “Design x Innovation” event at the International Exhibition on Plastics and Rubber Industries (CHINAPLAS 2016). The event will feature industry expert discussions at open forums and showcase new designs based on BASF's high-performance materials for mobility, sports and leisure, as well as building and living segments. CHINAPLAS 2016 will be held on April 25-28, 2016 at the Shanghai New International Expo Centre, Shanghai, China. The “Design x Innovation” event will be located at Hall N1, Booth B41.
“CHINAPLAS is delighted to co-organize 'Design x Innovation' with BASF. The 'Design x Innovation' event exemplifies the evolution of the industry and is as such particularly significant in conjunction with the 30th edition of CHINAPLAS” said Ms. Ada Leung, General Manager of Adsale Exhibition Services Ltd, organizer of CHINAPLAS. “As well as being a showcase of the latest product solutions, CHINAPLAS brings together the community along the whole value chain from industry designers, suppliers, engineers and materials suppliers. 'Design x Innovation' is one of the important attractions that CHINAPLAS presents in stimulating the realization of great product designs and innovations.”
Details are available at the “Design x Innovation” official event websites at http://ChinaplasOnline.com/DesignXInnovation andhttp://www.chinaplas.basf.com.
Photo Caption:
Building on the success of “Design x Innovation” at CHINAPLAS 2015, this event will come around in Shanghai in 2016.
About CHINAPLAS 2016
CHINAPLAS 2016 is organized by Adsale Exhibition Services Ltd., and co-organized by China National Light Industry Council – China Plastics Processing Industry Association, China Plastics Machinery Industry Association, Messe Dusseldorf China Ltd., The Plastic Trade Association of Shanghai and Beijing Yazhan Exhibition Services Ltd. The event is also supported by various plastics and rubber associations in China and abroad. First introduced in 1983, CHINAPLAS is China's only plastics and rubber trade show approved by UFI (The Global Association of the Exhibition Industry). CHINAPLAS has been exclusively sponsored by the Europe's Association for Plastics and Rubber Machinery Manufacturers (EUROMAP) in China for the 27th time. CHINAPLAS is currently Asia's No.1 and world's No.2 plastics and rubber trade fair.
About BASF
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
